Interview with The Marathon Shop


The owners of The Marathon Shop, Pauline Lian and Lim Huu Yih.

We spoke to the owners of The Marathon Shop, Pauline Lian, and Lim Huu Yih as well as Lim Toh Yung who works behind the scenes at the store in Gadong Central to get a better insight into this sport and about the service that they are providing for local runners.

What are the health benefits of running?
Running is a great way to improve one’s health! It can help improve cardiovascular fitness and strengthen muscles – it is one of man’s first total body workout. The calories that you burn from running aids in maintaining a healthy weight as well. The body is a wonderful machine that’s built to move and few things can be as liberating as running free, everyone can do it.

A lot of people are unaware of the mental benefits from running. The runner’s high that runners feel after a workout is the result of the body releasing endorphins. Endorphins are chemicals released by the brains that make you feel happy, energetic and satisfied. The body also releases serotonin, a chemical that helps lift your mood, helping those who struggle with depression or stress.

The Marathon Shop provides shoe fitting consultation for customers. Why is it important to have your running shoes professionally fitted?
The Marathon Shop’s mission is to improve the running experience in Brunei.

Having the proper running shoes is one of the key requirements to ensure the enjoyment of your run. The body experiences a force that is equal to 4 to 8 times the bodyweight during impact. For a person who takes 80 steps per minute, the body will have to withstand this impact 2400 times for a 30 minute activity. Due to the frequency and force of the impact, running in illfitting shoes can lead to discomfort, blisters or numbness. Over time, this can lead to foot, hip, knee, shin injuries.

It is not widely known that running shoes generally have a running lifespan of 500km or 6 months, whichever comes first. The cushioning sole compresses, to absorb the impact and decompresses every time a step is taken, which leads to the loss of cushioning. Once the shoes have reached the end of their running lifespan, the body will have to do the work of the shoe to help cushion the impact, increasing the risk of injuries.

What are some of the latest technologies in shoes and apparel that help in running?
Shoes these days combine fashion with function. There are shoes now that come equipped with improved reflective system, where the shoe will flash when lights pass through them such as the New Balance new reflective range designed for night time running. Imagine having two different designs in a shoe!

Running apparel is now made with lightweight technical fabric that is odourless, can keep you cooler and dry quicker.

What can we expect when we visit the Marathon Shop?
We want to inspire people to run the moment they step into our store. We approach every customer as a unique case because no one runs or walks with the same exact technique. Every customer will get a personalised in-store experience.

We also created a retail ambience to provide all customers with a sense of modernity, a cross between a gym locker and a track field to complement our customer’s motivation to run!

Customers will be able to get hold of the latest apparel, footwear and accessories from The Marathon Shop. We only sell authentic products in our store to ensure we deliver quality products to our customers.

What are your plans for the Marathon Shop in 2015?
We plan to expand our range of running products to customers in our store. We also want to continue to further educate Bruneians on the benefits of running. We would like to collaborate with like-minded and complimentary business and individuals on projects to further promote health and wellness in the country.

This article was published in the Jan-Mar 2015 issue of Inspire Magazine. Download it here!