Hajah Norhayatti binti Hj Hassan

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OLYMPUS DIGITAL CAMERAManaging Proprietor
Muhammad Mustaqim Enterprise
Sector: Retail, Fashion and Export

Hjh Norhayatti’s work may be better known overseas than in Brunei. In Japan, her brand, Mustaqim, is renowned for its range of high quality Bruneian styled embroidered products.

Her unique products include traditional couture and home accessories made from natural fabrics, fine silks, linen and cotton and decorated with fine embroidery and bead work. In Japan, you can find her work in Takashimaya, Nihonbashi and Shinjuku.

Mustaqim was awarded the prestigious Good Design Award by Japan Industrial Design Promotion (JIDPO). The company has represented Brunei at trade shows internationally in India, Oman, Abu Dhabi, Thailand, Singapore, Korea and of course in Japan.

Hjh Norhayati was previously the Confidential Secretary to the Deputy Minister of Foreign Affairs and Trade. She decided to resign from this government position to fulfil her ‘greatest desire’- which was to pursue a career in the fashion industry. Since 2000 she has been showcasing the best of Brunei to the world. You can view her work at Mustaqim Showroom in the Empire Hotel.

This article was published in the Apr-Jun 2014 issue of Inspire Magazine. Download it here!